NegoEconomics in Action
We can now put everything we’ve learned so far in this book to use. Let’s look at an example that shows NegoEconomics in action.
A box manufacturer and a lid supplier have been doing business together for six years. They work together well. The supplier produces a perfectly sized and secure lid for the type of small box the manufacturer makes. The total value of the past year’s transactions between the two parties was $25 million.
In the annual negotiation meeting between the supplier and manufacturer, the supplier is pleased to say that there will be no price increase in the coming year. However, the manufacturer explains ...
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