CHAPTER
◆ 8 ◆
MANAGING PROJECTS FORBUSINESS INNOVATION
IN THE EARLY 2000s, after twenty-five years in the computer business, Apple Computer decided to take advantage of a new trend: young people downloading music from the Internet.1 Using its experience in designing exciting products and integrating them with easy-to-run software, the company made a strategic decision to launch several innovative projects, such as the iPod personal music player, iTunes software, and iTunes Music Store. Together, these products created a successful new business for the company.
Building a business based on an innovation, as Apple did with the iPod, can be one of the reasons companies initiate projects. But not every project is about creating a new business or ...
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