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On Time and On Budget: Project Management Collection (4 Books)
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On Time and On Budget: Project Management Collection (4 Books)

by Harvard Business Review, Joe Knight, Roger Thomas, Brad Angus, Aaron J. Shenhar
November 2015
Intermediate to advanced
864 pages
17h 27m
English
Harvard Business Review Press
Content preview from On Time and On Budget: Project Management Collection (4 Books)

CHAPTER

◆ 8 ◆

MANAGING PROJECTS FORBUSINESS INNOVATION

IN THE EARLY 2000s, after twenty-five years in the computer business, Apple Computer decided to take advantage of a new trend: young people downloading music from the Internet.1 Using its experience in designing exciting products and integrating them with easy-to-run software, the company made a strategic decision to launch several innovative projects, such as the iPod personal music player, iTunes software, and iTunes Music Store. Together, these products created a successful new business for the company.

Building a business based on an innovation, as Apple did with the iPod, can be one of the reasons companies initiate projects. But not every project is about creating a new business or ...

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Publisher Resources

ISBN: 9781633691605