CHAPTER
◆ 10 ◆
HOW MARKETS AND INDUSTRIESAFFECT PROJECT MANAGEMENT
THROUGHOUT THIS BOOK we’ve claimed that project success depends on adapting project management style to the project’s goal, task, and environment. In this chapter we examine the external environmental context of projects and show how the context-free nature of the diamond model can help identify differences among projects in different environments. The environmental context might involve specific markets, industries, geographical regions, or even countries, with their unique cultures.
This chapter is devoted to two of the main environmental contexts of projects: the market (or the customer of the project’s product) and the industry (or the technical discipline in which the project ...
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