Peter F. Drucker Boxed Set (8 Books) (The Drucker Library)

CHAPTER FIFTEEN

Good Growth and Bad Growth

ALMOST EVERY BUSINESS DESIRES to grow. And most proclaim that they will grow. But only a handful have a growth policy, let alone a growth strategy. And even fewer know whether they are really growing or whether they are merely getting obese.

Growth does not, however, happen because business desires it. By itself, there is no virtue in business growth. A company is not necessarily better because it is bigger, any more than the elephant is better because it is bigger than the honeybee. A business has to be the right size for its market, its economy, and its technology; and the right size is whatever produces ...