CHAPTER NINE
Business Objectives and Survival Needs
THE LITERATURE OF BUSINESS MANAGEMENT, confined to a few “how to do” books only fifty years ago, has grown beyond any one man’s capacity even to catalogue it. Professional education for business has become the largest and most rapidly growing field of professional education in this country and is growing rapidly in all other countries in the free world. It also has created in the advanced continuing education for experienced, mature, and successful executives—perhaps first undertaken in systematic form at the University of Chicago—the only really new educational concept in a hundred and fifty ...
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