Peter F. Drucker Boxed Set (8 Books) (The Drucker Library)

CHAPTER SIXTEEN

The Innovative Organization

THE NEED TO INNOVATE is mentioned—indeed emphasized—in every book on management. But beyond this the books, as a rule, pay little attention to what management and organization need to be and need to do to stimulate, to direct, and to make effective innovation. Most discussions stress, almost exclusively, the administrative function of management, that is, the task of keeping going and of improving what is already known and what is already largely being done. Little thought or space is normally devoted to the entrepreneurial function of creating effectively and purposefully the new and the different. ...