June 2013
Intermediate to advanced
312 pages
7h 42m
English
Content preview from Photography Q&A: Real Questions. Real Answers.Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Posting pricing on your web site.
Q: DO THINK IT’S A GOOD IDEA TO POST PRICING ON YOUR WEB SITE? HOW DO YOU HANDLE PRICING? HOW DID YOU COME UP WITH YOUR PRICING? EVERY TIME A POTENTIAL CLIENT ASKS ME HOW MUCH I CHARGE, I FREEZE UP AND THEN IN THE END FEEL BAD BECAUSE I DIDN’T CHARGE ENOUGH FOR MY TIME.
A: To publish your prices or not to publish your prices. This is the question.
I’m a big advocate for publishing your prices on your site when you are just starting out and you’re dealing with what I call “general public” types of photography. Family portraits. Weddings. Headshots. Promos for local bands.
Here’s why I’m an advocate for this: You need to pre-qualify your leads. All of your marketing should be pointing people to your web site: your ...
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