June 2013
Intermediate to advanced
312 pages
7h 42m
English
Content preview from Photography Q&A: Real Questions. Real Answers.Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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What an art buyer wants to see in your book.
Q: WHAT DOES AN ART BUYER WANT TO SEE IN AN ADVERTISING PHOTOGRAPHER’S PORTFOLIO? I MAINLY SHOOT PEOPLE IN AND OUT OF THE STUDIO.
A: It’s hard to say but I’ll tell you what I’ve learned in meetings with art buyers and art directors.
You want to show work that’s within the style of the art buyer/art director who you’re meeting with. If much of their agency’s work is highly processed and incorporates a lot of slick production, then your book needs to swing in that direction. If they tend to have more of an editorial feel, then you would want your book to swing in that direction. It’s not always cut and dry though.
A large agency can have several clients that have varied styles, so show what comes most ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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