August 2013
Beginner
712 pages
19h 35m
English
Content preview from Presentation Skills That Will Take You to the Top (Collection), 2/eBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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12. The Elevator Pitch in One Sentence: How to Describe Your Business Succinctly
In a Wall Street Journal article about the Herculean tasks facing President Barack Obama—the economic crisis, the environment, health care reform, Iraq, Afghanistan, Iran, and North Korea—columnist Peggy Noonan referenced Clare Boothe Luce, a noted twentieth-century playwright, journalist, ambassador, and congresswoman. Ms. Luce “told about a conversation she had in 1962 in the White House with her old friend John F. Kennedy. She told him, she said, that ‘a great man is one sentence.’”
Ms. Noonan defined that one sentence as “leadership [that] can be so well summed up in a single sentence that you don’t have to hear his name to know who’s being talked about. ‘He ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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