August 2013
Beginner
712 pages
19h 35m
English
Content preview from Presentation Skills That Will Take You to the Top (Collection), 2/eBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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66. Spin versus Topspin: The Political World versus the Business World
In the competitive world of politics, jockeying for position is often expressed by spinning, the dark art of attempting to influence public perception in one’s favor or against that of the opposition. Spinning can be as harmless as gilding the lily, or it can escalate to distortion or even to outright deception; however, all the points along that scale are of dubious integrity.
One of the best examples of political spin is the 1998 film Wag the Dog, in which a U.S. president is accused of a scandalous liaison. To limit his damage, the president calls in a Washington spin doctor, played by Robert DeNiro, who proceeds to retain a Hollywood producer, played by Dustin Hoffman, ...
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