August 2013
Beginner
712 pages
19h 35m
English
Content preview from Presentation Skills That Will Take You to the Top (Collection), 2/e
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39. Signage Versus Documents
Drive Your PowerPoint Home
American Apparel, Staples, Knoll Furniture, and Lufthansa Airlines all share a common denominator with the New York subway system: Each of these diverse organizations uses the same popular typeface in its signage: Helvetica. A book called Helvetica and the New York City Subway System describes why their decision makers chose the font style:
For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages.... Efforts to untangle this visual mess began in the mid-1960s, when the city transit authority ...
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