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Presentation Skills That Will Take You to the Top (Collection), 2/e by Jerry Weissman

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A New Approach to Presentations

The techniques you’ll be learning in these pages are a blend of new and old concepts from a broad array of disciplines.

When creating television public affairs programs, I had to wade through hours of archival and new film footage and reels of videotape, rifle through massive reports, sort through stacks of interviews, and boil it all down to a clear 28-minute-and-40-second program that would capture . . . and hold . . . the audience’s attention. I’ve netted these story-development methods into a simple set of techniques and forms for businesspeople like you. Most professional writers use these same techniques to tap into natural creative processes that every human being possesses.

In television, I worked in ...

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