August 2013
Beginner
712 pages
19h 35m
English
Content preview from Presentation Skills That Will Take You to the Top (Collection), 2/eBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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33. A Case for Case I: Initial Caps or All Caps: Text Design in Presentations
An article in the New York Times reported on a trend among major corporations to update their brand logos and noted that several of the companies—among them Wal-Mart, Kraft, Stop & Shop, and Cheer—have done so with “striking similarities.” One of the similarities is the conversion from all-caps to initial caps. The Times article described this shift as follows:
Toned-down type. Bold, block capital letters are out. Their replacements are mostly or entirely lower case, softening the stern voice of corporate authority to something more like an informal chat.
The article then went on to propose two reasons for the shift. First, the influence of email and text messaging ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.