Presentation Skills That Will Take You to the Top (Collection), 2/e

The Psychological Sell

I’ve described the classic art of persuasion as getting your audience to Aha! To be truly effective, however, one Aha! is not enough. The Power Presentation is a continuous series of end-to-end Aha!s.

Making presentations is very much like massage therapy. The good massage therapist never takes his or her hands off your body. In the same way, the good presenter never lets go of the audience’s minds. The good presenter grabs their minds at the beginning of the presentation; navigates them through all the various parts, themes, and ideas, never letting go; and then deposits them at the call to action.

The good presenter grabs their minds at the beginning of the presentation; navigates them through all the various parts, ...