Chapter Twelve. Animating Your Graphics
How Versus Why and Wherefore
What comes to mind when you see the word “animation”? Maybe a vintage Bugs Bunny short or a more recent full-length feature, such as DreamWorks’ Shrek or Pixar’s Ratatouille or WALL-E. In the context of business presentations, animation refers to motion added to computer graphics. This movement can involve either an entire slide or the visual elements within a slide. In animation, these elements move onto or off the screen; or shift within the screen; or grow, shrink, change, or vanish.
We’ve all seen varying degrees of electronic animation in business, from the sophisticated sequences that appear on websites to the equally ...