November 2017
Intermediate to advanced
589 pages
18h 5m
German
book
Reiseveranstalter- und Reisevertriebs-Management, 2nd Edition
by Adrian von Dörnberg, Walter Freyer, Werner Sülberg
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3Zielgruppenmodelle
3.1Definition, Ermittlung und Anwendung
In der touristischen Praxis werden häufig Daten über Zielgruppen benötigt. Dabei werden die Marktforschungsdaten häufig nicht systematisch abgefragt bzw. ausgewertet, weil singuläre Zielgruppen mit unterschiedlichen Dimensionskorrelationen betrachtet werden. Dessen sind sich viele Produkt- und Vertriebsmanager oft nicht bewusst. Eine systematische Analyse verlangt eine klare Definition der zu korrelierenden Dimensionen bzw. Kriterien, wobei bei mehr als drei Dimensionen, die grafisch, optisch und tabellarisch noch darstellbar sind, schnell der Überblick verloren geht. Das nachfolgende neue Segmentierungsmodell wähltmit dem Zielgruppenwürfel einen praktikablen Ansatz, der eine noch größere ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.