October 2020
Beginner
400 pages
10h 56m
English
book
Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition
by Fons Trompenaars, Peter Woolliams
Content preview from Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition
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5
The Individual and the Group
Fons Trompenaars and Charles Hampden-Turner
THE CONFLICT between what each of us wants as an individual and the interests of the group we belong to is the second of our five dimensions covering how people relate to other people. Do we relate to others by discovering what each one of us individually wants and then trying to negotiate the differences, or do we place ahead of this some shared concept of the public and collective good?
Individualism has been described (Parsons and Shils1) as “a prime orientation to the self,” and communitarianism as “a prime orientation to common goals and objectives.” Just as for our first dimension, cultures do typically vary in putting one or the other of these approaches first ...
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