October 2020
Beginner
400 pages
10h 56m
English
IF ONLY because managers need to coordinate their business activities, they require some kind of shared expectations about time. Just as different cultures have different assumptions about how people relate to one another, so they approach time differently. This chapter is about the relative importance cultures give to the past, present, and future. Does an achievement-oriented culture believe that the future must be better than the past or present, since it is there that aspirations are realized? Does a relationship-oriented culture, on the other hand, see the future as threatening, likely to loosen current bonds of affection? How we think of time has its own consequences.
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