3    

THIRD PRINCIPLE

You’re Not as Committed as You Need to Be . . . Yet

You don’t get 100 percent results with only 50 percent commitment.

—Anonymous

HOW COMMITTED ARE YOU to winning?*

It’s a question I’ve asked thousands of leaders at the start of my presentations.

“One hundred percent!” “Totally committed!” “I’m all in!”

Everyone’s confident; everyone’s committed. Or so they say. When I ask them again at the end of the presentation, the bravado is gone. There’s an uncomfortable realization they haven’t been as committed as they thought they were—or need to be.

Good. Now they’re ready to change.

WHAT’S MORE IMPORTANT THAN THE WILL TO WIN

I want to test your commitment. I want you to test your commitment. Because it’s one thing to say ...

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