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EMBRACE THE JOY OF PAIN
Nothing so concentrates the mind as the sight of the gallows.
—Samuel Johnson
WHAT DRIVES AN ORGANIZATION to change? We have intentions and visions and big, audacious goals, yet for most organizations these aren’t what reliably predict change. Having a psychologically compelling reason to change is.
TWO FUNDAMENTAL DRIVERS OF CHANGE
In simple terms, there are two fundamental drivers of change: the drive to achieve and the drive to avoid. While the outcome of these drivers may be tangible or intangible, rational or emotional, the motivation basically boils down to gain and pain.
Strategic Management Process
Much has been written about the first motive, the drive to achieve. The importance of having a vision, ...
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