September 2015
Beginner to intermediate
800 pages
21h 26m
English
Content preview from Search Engine Optimization All-in-One For Dummies, 3rd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 2
Building an SEO-Friendly Site
In This Chapter
- Designing your website to be SEO-friendly
- Creating a style that attracts your targeted audience
- Planning your site navigation
- Implementing a search within your website
- Incorporating interactive media to enhance your search engine rankings
- Creating pages that convert
In this chapter, you find out how to design websites with search engine marketing in mind. For many sites, search engine ranking is viewed as a part of the launch, but not as a part of the design. If you are fortunate enough to be newly building your website, you can construct it with search engine friendliness from the ground up. It’s more likely, however, that your site already resides on the web. Search engine optimization (SEO) is a new phase of your site’s development, but it’s better late than never. This chapter contains many rules of thumb that can help you design — or retrofit — a site to be SEO-friendly.
Preplanning and Organizing Your Site
Start your SEO planning by inventorying your assets (which we cover in Chapter 1 of this minibook). What do you have that can possibly enhance your website? List all your potential assets, not just those that are already online. Be creative and very open-minded at this point. Take stock of all the following:
- Written materials you or your company has produced — such as brochures, catalogs, articles, user manuals, tutorials, online help, and customer correspondence
- Videos of interviews, television spots, commercials, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.