Chapter 1
Employing Linking Strategies
In This Chapter
- Theming your site by subject
- Implementing clear subject themes
- Organizing your content with silos
- Making the most of outbound linking
- Tackling link building
In Book II, Chapter 4, we briefly discuss siloing, which is a way of arranging your website according to themes that allows for prime search engine optimization. In this chapter, we go into the meat and bones of siloing.
Siloing your site is one of the most important things you can do for search engine optimization. It organizes your website so that a search engine (and a user) can get a good, clear picture of who you are and what you’re about. A non-siloed site versus a siloed one is like the difference between having a bookcase with books and DVDs and CDs and knickknacks all crammed onto the same shelf versus a bookcase with books on one shelf, CDs on another, DVDs on a third, and knickknacks on the fourth. It’s easier to figure out where things are on the organized bookcase versus the messy bookcase.
In this chapter, we discuss how to build categories and themes for your website and how to incorporate those into your silos. We also discuss how links to your site from others support your site’s relevance in the eyes of search engines.
Theming Your Site by Subject
You can do many things to your website to provide evidence of subject relevance. One of these things is understanding what it means to theme a website. Theming is grouping website content in a manner that ...
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