Chapter 5
Connecting with Social Networks
In This Chapter
- Attracting links with blogs
- Leveraging social news sites
- Defining media optimization
- Implementing social media optimization
- Gaining search visibility through social activity
- Building a community
- Adding interactivity to your website
In recent years, the world of online social networking (sites where people can meet and interact with one another online) has exploded in popularity. You may have heard of sites like Facebook, Twitter, and LinkedIn, which allow users to create their own web pages, publish content, and connect with other users all over the globe. This kind of social networking has expanded to include news sites, entertainment media, and beyond.
Social networking is another way to find and attract links. The majority of links from link magnets (media or articles created to attract links by offering something unique or engaging) comes from social networking sites. Social networking can also help you build your brand and a name for yourself. This is where true grassroots marketing begins — and if you’re creative and smart enough, you can use social networks to your advantage.
In this chapter, we discuss what you need to do to take advantage of: blogging, social news sites, social media optimization, community building, and interactive applications.
Making Use of Blogs
Blogs (short for web logs) are primarily an online conversation medium. Blogs can be anything — from people’s personal journals, in which they ...
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