September 2015
Beginner to intermediate
800 pages
21h 26m
English
Content preview from Search Engine Optimization All-in-One For Dummies, 3rd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 1
Employing Site Analytics
In This Chapter
- Discovering web analytics basics
- Measuring success
- Identifying what you’re tracking
- Deciding on your key performance indicators
- Examining analytics packages
- Analyzing log files
Web analytics are two words that can strike terror into the heart of any unsuspecting practitioner of search engine optimization (SEO). You’ve been monitoring your pay per click (PPC) campaigns (advertising campaigns in which you pay every time someone clicks your link), and you’re watching to see how well your pages rank within the search engines. So you should be able to do web analytics, right?
Well, web analytics can be a little more complicated than that. For a lot of people, web analytics seems to consist of wild guessing and reading tea leaves. It can be pretty complex, but we walk you through it so it hopefully makes a little more sense. In this chapter, we give you a basic overview of web analytics, before we dive into the nitty-gritty later on in this minibook. We go over how to measure your success in the search engines, identify what numbers you need to be tracking, point out key indicators to be watching when measuring your performance, and cover tools and software that help you with web analytics and what a log file analysis is.
Discovering Web Analytics Basics
Web analytics involves taking the information you glean from all your research and sitting down, looking at it, and figuring out what it all means. Bear with us: This can get a ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.