Search Engine Optimization All-in-One For Dummies, 3rd Edition

About the Author

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm. The company specializes in search engine optimization (SEO), search advertising (PPC), social media and content marketing, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc., in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University and a bachelor’s in math and computer science from Western Illinois University. As an industry thought leader, Bruce is a frequent speaker at industry conferences, including SMX, ad:tech, Pubcon, Inc. Magazine’s GrowCo, DOMAINfest, Affiliate Summit, and many others, both within the U.S. and internationally. He created and teaches SEOToolSet^® Training, a weeklong, intensive SEO training course that has helped tens of thousands of students around the world through instruction in SEO best practices in a classroom setting for hands-on learning. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, Huffington Post, Forbes, and many more. Bruce hosts the search marketing podcast SEM Synergy, which airs on the iHeartRadio network. He is a former member of the Search Engine Marketing Professionals Organization (SEMPO) board of directors, and in 2013, Bruce received the Lifetime ...