September 2015
Beginner to intermediate
800 pages
21h 26m
English
Content preview from Search Engine Optimization All-in-One For Dummies, 3rd Edition
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Chapter 5
Dealing with Duplicate Content
In This Chapter
- Understanding duplicate content so that you can avoid it
- Recognizing how content can become duplicated
- Resolving duplicate content issues
- Understanding how a federal copyright can protect your site
- Handling your content
In this chapter, you find out how to avoid having duplicate content on your own website and why that’s important. We also explain how your content can become duplicated (copied) on other websites and the variety of causes for it, ranging from accidental to downright malicious. Because you want to protect your original website content and prevent duplication as much as possible, we list various sources of duplicate content and give you recommendations for how to deal with each type of situation.
Duplicate content refers to text that is repeated on more than one web page either on your site or on other sites. Some duplication is natural and not a problem. For example, if you write about someone’s article, you naturally include quotes from that piece; if you revise your terms of service, you may need to keep both the old and new versions alive on your site; and so forth. But beyond those kinds of minor duplications, you need to vigilantly avoid duplicate content — not only because you want your pages to each provide unique value to users and be competitive in the search engines, but also because too much duplication can get your site filtered out of results or even penalized.
When search engine spiders crawl ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.