September 2015
Beginner to intermediate
800 pages
21h 26m
English
Content preview from Search Engine Optimization All-in-One For Dummies, 3rd Edition
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Chapter 2
Tailoring Your Marketing Message for Asia
In This Chapter
- Succeeding in Asia
- Discovering Japan
- Succeeding in China
- Finding out about South Korea
- Operating in Russia
The first stop on our world tour of online marketing in the international venue is the Asia region, which includes Japan, China, South Korea, and much of Russia. In Chapter 1 of this minibook, we briefly touch on the search engines popular in this region, along with a few tips and tricks for operating a website in those countries. In this chapter, we go into more depth on operating online in Asia. You discover tips on how to succeed in the targeted country, the demographics of the region, and any other hints we think would be useful to you along the way.
Succeeding in Asia
Starting a website or expanding your site into the Asian region can be a little daunting. Asian culture can be very different from Western culture, with nuances that can harm you and your company if you miss them, and that’s not even considering the language barrier. Not to worry, though. We’ve put together a step-by-step getting-started guide for building or translating your site to work in the Asian markets.
One chapter in a book isn’t enough to make you an expert in SEO for the Asian market. In fact, the most important message you should take away from this chapter is that there is no shortcut or substitute for research and local ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.