From Thinking On to Acting On

…we are in danger of surrendering to a mathematically extrapolated future which at best can be nothing more than an extension of what existed before. Thus we are in danger of losing one of the most important concepts of mankind, that the future is what we make it.

Edmund Bacon

Now we change gears.

What we are going to do in this part of the book is look at the work—and more particularly, the working methods—of very good designers, from established professionals to talented students. This approach serves five important functions:

To illuminate what I perceive as best practices.
To help those who work with the design team (including managers and the executive team) to understand these practices and their output. ...

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