Social Media for Business

Appendix: Daisy’s social media plan

Daisy’s is a local flower shop with a great reputation and a loyal customer base. The team is thinking of expanding by opening another store in a neighbouring town. They would also like their online sales to increase nationally.

The team starts by putting together a social media plan (see table A1), where they brainstorm about the purpose, projected achievements and outcome of the social media campaign, and identify their short- and long-term social media objectives. After completing this they put together a SWOT analysis to identify their strengths and weaknesses, and to find out where the opportunities and threats will come from (see table A2). Finally, they complete the content plan (see table A3), which gives them an idea of what their social media campaign will be focusing on. In this case, they will be using Facebook to create dialogue with their customers (mainly women aged 35 to 50) in the hope that they become cheerleaders for the brand.

Table A1: Daisy’s social media plan

What is the purpose? educate our customers on flowers and grow our brand name online create a dialogue to engage with our customers	What are our 12‐month social media objectives? 1000 likes and 1000 followers and continued customer reviews understand what our customers want and value be the number one choice for flowers online in the local area page 1 of Google for local flowers
What will it achieve? customers will get more from their bouquets ...