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Social Media for Business
book

Social Media for Business

by Linda Coles
August 2017
Beginner
264 pages
4h 34m
English
Wiley
Content preview from Social Media for Business

Chapter 12 Google+

Key areas we will cover in chapter 12:

  • ✓ the advantages of Google+
  • ✓ deciding if Google+ is for you
  • ✓ creating a Google+ page
  • ✓ Google+ functions.

Google+ is a social media platform that sits somewhere between Facebook and LinkedIn. Owned by Google, it has great search engine capabilities, particularly for a bricks-and-mortar business. I debated whether to add this chapter in since the platform has not been a huge success for Google, but it does have some benefits for you, so let’s explore it.

Quick facts on Google+

Here are some interesting Google+ facts:

  • images It was launched in 2011.
  • images There are over 2.5 billion registered users worldwide but 90 per cent are thought to have never used it.
  • images It once stipulated that if you wanted any other Google product, such as Gmail, you had to open a Google+ account too, which is one reason it has created such a large user base.

Advantages of Google+

With Facebook being your coffee shop of conversation, and LinkedIn being your boardroom, it’s hard to see where Google+ fits in — and that has meant its growth and active user base has been slow to catch on.

It’s just like when a new bar opens up in your town. Until your mates start ...

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Publisher Resources

ISBN: 9780730345770Purchase book