I asked Glenn Edley, Tez and the team at Spike to write this chapter on email marketing because that’s all they do all day — email marketing. We may as well learn from the masters! Below, you’ll find the answers to many of your email marketing questions as well as lots more that you didn’t know you didn’t know about.
Effective email marketing will unlock the value from your prospects and customers and build a solid foundation on which you can build a successful marketing campaign.
Here are some interesting email marketing facts:
Email marketing is sending your message directly to a relevant consumer’s inbox. It’s delivered; they don’t need to go anywhere to find it. Think about it: an email can be in your hand on your phone, it’s often personalised and it’s usually tailored to particular tastes ...