Social Media for Business

Chapter 10 Email marketing

I asked Glenn Edley, Tez and the team at Spike to write this chapter on email marketing because that’s all they do all day — email marketing. We may as well learn from the masters! Below, you’ll find the answers to many of your email marketing questions as well as lots more that you didn’t know you didn’t know about.

Key areas we will cover in chapter 10:

• ✓ using email marketing
• ✓ building a list
• ✓ designing your email
• ✓ making sure it’s working
• ✓ allowing for mobile phone use.

Effective email marketing will unlock the value from your prospects and customers and build a solid foundation on which you can build a successful marketing campaign.

Quick facts on email marketing

Here are some interesting email marketing facts:

• Fifty-three per cent of email readers open on mobile.
• About 2.5 billion people have smartphones.
• Remote workers don’t always use a computer.

What is email marketing?

Email marketing is sending your message directly to a relevant consumer’s inbox. It’s delivered; they don’t need to go anywhere to find it. Think about it: an email can be in your hand on your phone, it’s often personalised and it’s usually tailored to particular tastes ...