O'Reilly logo

Social Media for Business by Linda Coles

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 6 Instagram

Key areas we will cover in chapter 6:

  • ✓ using Instagram in your business
  • ✓ posting with Instagram tools
  • ✓ creating Instagram videos
  • ✓ getting followers on Instagram
  • ✓ advertising on Instagram
  • ✓ some Instagram success stories.

Instagram provides you with another set of image, GIF and video sharing tools, enabling you to create and edit great footage and images to share on your other social media sites, as well as on Instagram. It’s even become a Snapchat competitor thanks to Instagram Stories and Instagram Live. Add in its ‘save’ feature and it takes on Pinterest too.

Quick facts on Instagram

Here are some interesting Instagram facts:

  • images It has an even split of male and female users.
  • images There are over 600 million monthly active users.
  • images There are 400 million daily users.
  • images Instagram was bought by Facebook in 2012.

What is Instagram?

Instagram is the best image-sharing app on your device, enabling you to add creative filters to both photos and video. For example, when you have taken a photo, you can choose one of the clever filter options or editing tools to make the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required