Sports Marketing, 5th Edition

First published 2015by Routledge2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

and by Routledge711 Third Avenue, New York, NY 10017

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© 2015 Matthew D. Shank and Mark R. Lyberger

The right of Matthew D. Shank and Mark R. Lyberger to be identified as the authors of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

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