Chapter
Ads
Ad 1.1 – Concept of sports marketing
Credit: Reprinted with permission. www.cartoonstock.com Ref. aton1188
Ad 1.2 – Become a Fantasy Football God Ad: Fantasy sports blurring the line between spectator and participant
Source: Sporting News
Articles
Sports Marketing Hall of Fame: Mark McCormack
Source: Susan Vinella, “Sports Marketing Pioneer Dead at 72”; “IMG’s McCormack Hailed as Visionary,” Plain Dealer, May 17, 2003, a1; Eric Fisher, “IMG Founder McCormack Spiced Up the Sports World,” The Washington Times, May 18, 2003, c3.
Credit: The Washington Times
URL: http://www.washingtontimes.com/news/2003/may/18/20030518-120347-6818r/?page=all
Girls get their game on – with great gear: Sports teams cater to women ...
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