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Sports Marketing, 5th Edition
book

Sports Marketing, 5th Edition

by Matthew D. Shank, Mark R. Lyberger
October 2014
Beginner
672 pages
25h 39m
English
Routledge
Content preview from Sports Marketing, 5th Edition

Chapter

Ads

Ad 1.1 – Concept of sports marketing

Credit: Reprinted with permission. www.cartoonstock.com Ref. aton1188

Ad 1.2 – Become a Fantasy Football God Ad: Fantasy sports blurring the line between spectator and participant

Source: Sporting News

Articles

Sports Marketing Hall of Fame: Mark McCormack

Source: Susan Vinella, “Sports Marketing Pioneer Dead at 72”; “IMG’s McCormack Hailed as Visionary,” Plain Dealer, May 17, 2003, a1; Eric Fisher, “IMG Founder McCormack Spiced Up the Sports World,” The Washington Times, May 18, 2003, c3.

Credit: The Washington Times

URL: http://www.washingtontimes.com/news/2003/may/18/20030518-120347-6818r/?page=all

Girls get their game on – with great gear: Sports teams cater to women ...

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Publisher Resources

ISBN: 9781317743446