Ad 1.1 – Concept of sports marketing

Credit: Reprinted with permission. Ref. aton1188

Ad 1.2 – Become a Fantasy Football God Ad: Fantasy sports blurring the line between spectator and participant

Source: Sporting News


Sports Marketing Hall of Fame: Mark McCormack

Source: Susan Vinella, “Sports Marketing Pioneer Dead at 72”; “IMG’s McCormack Hailed as Visionary,” Plain Dealer, May 17, 2003, a1; Eric Fisher, “IMG Founder McCormack Spiced Up the Sports World,” The Washington Times, May 18, 2003, c3.

Credit: The Washington Times


Girls get their game on – with great gear: Sports ...

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