October 2014
Beginner
672 pages
25h 39m
English
Content preview from Sports Marketing, 5th Edition
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Sports-related acronym list for Sports Marketing
ABA |
American Basketball Association |
ACC |
Atlantic Coast Conference |
ATP |
Association of Tennis Professionals |
BCS |
Bowl Championship Series |
CAPS |
Coalition to Advance the Protection of Sports Logos |
CSTV |
College Sports TV |
FBS |
Football Bowl Subdivision |
FCI |
Fan Cost Index |
FIFA |
Fédération Internationale de Football Association |
IBF |
International Boxing Federation |
IOC |
International Olympic Committee |
IPO |
Initial Player Offerings |
LPGA |
Ladies Professional Golf Association |
MAC |
Mid-American Conference |
MLB |
Major Baseball League |
MLBAM |
MLB Advanced Media |
MLS |
Major League Soccer |
MWC |
Mountain West Conference |
NAIA |
National Association of Intercollegiate Athletics |
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