October 2014
Beginner
672 pages
25h 39m
English
Content preview from Sports Marketing, 5th Edition
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Promotion mix elements
After completing this chapter, you should be able to:
• Describe each element of the promotion mix, in detail.
• Understand the basic process for designing a successful advertising campaign.
• Discuss emerging forms of promotion.
• Outline the strategic selling process and explain why sports marketing should use this process.
• Identify the various forms of promotion.
• Specify the importance of public or community relations to sports marketers.
The CoActive Marketing Group, one of America’s leading marketing agencies, has helped design a variety of events, advertising campaigns, and promotions for companies such as Nike and Hiram Walker. CoActive designed a unique sales promotion for Hiram Walker ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.