Promotion mix elements
After completing this chapter, you should be able to:
• Describe each element of the promotion mix, in detail.
• Understand the basic process for designing a successful advertising campaign.
• Discuss emerging forms of promotion.
• Outline the strategic selling process and explain why sports marketing should use this process.
• Identify the various forms of promotion.
• Specify the importance of public or community relations to sports marketers.
The CoActive Marketing Group, one of America’s leading marketing agencies, has helped design a variety of events, advertising campaigns, and promotions for companies such as Nike and Hiram Walker. CoActive designed a unique sales promotion for Hiram Walker ...
Get Sports Marketing, 5th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
