AdvertisingAdvertising objectivesAdvertising budgetingCreative decisionsSpotlight on Sports Marketing Ethics: Sex sells? Trend may be changingSpotlight on Sports Marketing Ethics: Lance Armstrong’s fall from athletic grace doesn’t diminish his greatest triumphArmstrong faces $200 million salary loss with reputation hitMedia strategyBig 4 jersey rights value put at $370MMedia schedulingPersonal sellingCareer Spotlight: Kevin Rochlitz, Vice President, National Partnerships and Sales, Baltimore RavensThe strategic selling processSales promotionsPublic relationsNBA cares evolving after 5 years of serviceSummaryKey termsReview questionsExercisesInternet exercisesEndnotes