Contingency framework for strategic sports marketing
After completing this chapter, you should be able to:
• Understand the contingency framework for strategic sports marketing.
• Describe the strategic sports marketing process.
• Describe the major internal contingencies and explain how they affect the strategic sports marketing process.
• Describe external contingencies and explain how they affect the strategic sports marketing process.
• Discuss the importance of monitoring external contingencies and environmental scanning.
• Explain and conduct a SWOT analysis.
• Define the internal and external contingencies and relate them to the strategic sports marketing process.
The foundation of any effective sports organization ...
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