October 2014
Beginner
672 pages
25h 39m
English
Content preview from Sports Marketing, 5th Edition
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Contingency framework for strategic sports marketing
After completing this chapter, you should be able to:
• Understand the contingency framework for strategic sports marketing.
• Describe the strategic sports marketing process.
• Describe the major internal contingencies and explain how they affect the strategic sports marketing process.
• Describe external contingencies and explain how they affect the strategic sports marketing process.
• Discuss the importance of monitoring external contingencies and environmental scanning.
• Explain and conduct a SWOT analysis.
• Define the internal and external contingencies and relate them to the strategic sports marketing process.
The foundation of any effective sports organization ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.