October 2014
Beginner
672 pages
25h 39m
English
Content preview from Sports Marketing, 5th Edition
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activity ratios measure the sales productivity and utilization of assets.
advertising creating and maintaining brand awareness and brand loyalty.
advertising appeals telling why the consumer wants to purchase the sports product.
advertising budgeting budgeting methods stemming from the objectives the advertising is attempting to achieve.
advertising execution the format of the advertising.
advertising objectives direct or indirect actions designed to inform, persuade, remind, and cause consumers in the target market to take action.
aesthetic value one of Wann’s 8 basic motives for watching sport: to appreciate the beauty of the performance and the pleasure of the art form.
affective component the part of attitude based on feelings ...
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