June 2021
Intermediate to advanced
320 pages
4h 57m
English
So far, I have discussed the rules of the CEO and the board, and in this chapter, I should like to review the roles of shareholders versus customers.
In his book Fixing the Game, Roger Martin writes about two stories of catastrophe that suddenly dawned on two different companies and the way the two CEOs chose different solutions to deal with the catastrophe.
Martin’s first story reflects a company’s focus on stockholders:
On April 20, 2010, the Deepwater Horizon oil well, under lease to BP, exploded in the Gulf of Mexico, killing eleven workers and spewing crude oil into the water. BP quickly went into damage-control mode, blaming the rig owners, Transocean, for safety lapses. BP then ...
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