The 12 Magic Slides: Insider Secrets for Raising Growth Capital

Slide 4: Opportunity and Market

The Opportunity and Market slide gives you another chance to build your credibility with the investor as you share your analysis of the market opportunity for your product. Remember to match your market objectives to what your target investors typically are seeking. For example, technology investors (e.g., VCs) are looking for companies that address large market opportunities—typically $1 billion or more. Professional investors are also primarily focused on investing in firms that can attain revenues of $100 million or more within five years. Of course, you can expect them to be very skeptical of claims of a large ...