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The Complete New Manager
book

The Complete New Manager

by John Zenger
May 2010
Intermediate to advanced
480 pages
5h 16m
English
McGraw-Hill
Content preview from The Complete New Manager

102 Strategize

After selecting the business, setting goals, and determining the directional growth path, the next step is to develop strategies to achieve the desired objectives.

Competitive strategy is about acquiring and sustaining an advantage over competitors in the industry through performing differently in some meaningful way. Michael Porter, of the Harvard Business School, has identified three generic paths to achieving competitive advantage:

Image Overall cost leadership: no competitor across the industry can offer an equivalent product or service at a lower cost.

Differentiation: a company differentiates its offerings in some way that is meaningful ...

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Publisher Resources

ISBN: 9780071744478