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The Complete New Manager
book

The Complete New Manager

by John Zenger
May 2010
Intermediate to advanced
480 pages
5h 16m
English
McGraw-Hill
Content preview from The Complete New Manager

96 Define Your Businesses

To plan and implement strategy, you must first determine if you are in more than one business. Defining business segments is a cornerstone of the strategic management process. A company must develop, nurture, and implement basic strategies for each business in which it engages.

If your organization is a holding company with numerous business units, it is obvious that it has multiple businesses. A business unit or division is typically a semiautonomous or autonomous organization consisting of at least one independent business and possibly more. Holding company strategies address the appropriateness of the various business units (and potential acquisition targets) for inclusion in the corporate portfolio.

Segmenting your ...

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Publisher Resources

ISBN: 9780071744478