May 2010
Intermediate to advanced
480 pages
5h 16m
English
Content preview from The Complete New ManagerBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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98 Know Your Market
One of the important challenges of strategy formulation and implementation is to thoroughly understand the markets you serve and the needs and desires of your customers. This understanding will be essential in developing your marketing strategy, which must match market preferences with existing and potential products or services.
Numerous social and political factors affect the attractiveness of the environment in which a business functions, including demographics and trends, laws and regulations, taxation and subsidies, power of special interest groups, unionization, and societal attitudes. The strategist must identify and take advantage of these macro trends.
Some industries are more attractive than others because of the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.