Chapter 2The Power of Vision

Jesse Stoner, Ken Blanchard,and Drea Zigarmi

When leaders who are leading at a higher level understand the role of the triple bottom line as the right target—to be the provider of choice, employer of choice, and investment of choice—they are ready to focus everyone’s energy on a compelling vision.

The Importance of Vision

Why is it so important for leaders to have clear vision? Because

Alice learned this lesson in Alice in Wonderland when she was searching for a way out of Wonderland and came to a fork in the road. “Would you tell me, please, which way I ought to go from here?” she asked ...

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