Chapter 4Empowerment Is the Key

Alan Randolph and Ken Blanchard

How do the best-run companies in the world beat the competition day in and day out? They treat their customers right and have a workforce that is excited about their vision and motivated to serve customers at a higher level. So how do you create this motivated workforce? The key is empowerment.

Empowerment means letting people bring their brains to work and allowing them to use their knowledge, experience, and motivation to create a healthy triple bottom line. Leaders of the best-run companies know that empowering people creates positive results that are just not possible when all the authority moves up the hierarchy and managers shoulder all the responsibility for success.

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