The Essential Social Media Marketing Handbook

Table of contents

1. Cover
2. Title Page
3. Copyright Page
4. Dedication
5. Acknowledgments
6. Contents
7. Section One: Setting the Course
   1. Chapter One: Virtual and Reality: How Social Media Changed the World
   2. Chapter Two: Creating a Social Media Plan and Platform
   3. Chapter Three: Building Credibility and Gathering Your Tribe
8. Section Two: Building a Foundation
   1. Chapter Four: The Mighty Three: Facebook, Twitter, and LinkedIn
   2. Chapter Five: Navigating the Google Empire
   3. Chapter Six: Blogging, Pinterest, Tumblr, and Instagram
   4. Chapter Seven: YouTube, Facebook Live, and Web Video
9. Section Three: Level Up Your Game
   1. Chapter Eight: Maximizing Interest Sites, Meetup, Reddit, and Forums
   2. Chapter Nine: Internet Radio and Podcasting
   3. Chapter Ten: Kickstarter, Patreon, and GoFundMe
   4. Chapter Eleven: Social Amplification and Gamification
10. Section Four: Beyond the Basics
    1. Chapter Twelve: Why You Still Need a Website and a Newsletter
    2. Chapter Thirteen: Social Media, Branding, and Influence
    3. Chapter Fourteen: Go Global, Stay Local
    4. Chapter Fifteen: Social Media Tips and Tricks for Authors, Speakers, Event Planners, and Content Creators
    5. Chapter Sixteen: Not-for-Profit and Cause-Focused Grass Roots Social Media
    6. Chapter Seventeen: Time in a Bottle: Capturing History on Social Media
11. Conclusion: Imagining the Future
12. Resources: Cool Sites You Haven’t Heard Of
13. Index
14. About the Author