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The Essential Social Media Marketing Handbook by Gail Z. Martin

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CHAPTER EIGHT

MAXIMIZING INTEREST SITES,MEETUP, REDDIT, AND FORUMS

When most people talk about social media, they mean Facebook, Twitter, LinkedIn, and sites like Tumblr and Instagram. Even blogs often get left off the mental checklist. Yet there’s a much larger world of social media sites waiting for you, and all of them focus on the “social” part—facilitating conversations. They all have their special focus, audience, and capabilities, but some are likely to be perfect for helping you extend your influence and build your brand.

INTEREST AND INDUSTRY SITES

If you belong to a trade or professional association or a special-interest club, odds are high there’s a Website. Especially for larger groups, it’s also very likely that the site includes ...

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