CHAPTER FOUR

THE MIGHTY THREE: FACEBOOK, TWITTER, AND LINKEDIN

Dozens of social media sites exist, but it always comes down to three: Facebook, Twitter, and LinkedIn. Love them or hate them, they are the three main sites (along with YouTube, which we’ll talk about later) and they have a large and diverse following. When my clients complain that they are overwhelmed with their social media choices, I tell them to start with these three because they’re where the action is.

Facebook, Twitter, and LinkedIn may be three of the most popular social media sites, but they are very different from each other. Think of Facebook as a party where everyone goes to see and be seen, meet new people, and have fun. The atmosphere is casual and laid-back, and people ...

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