The OKR cycleWhy AIMs are not enoughStart at the highest level that uses OKRsCommunicate before you localizeWhat localization actually isUse your own nouns and verbsNot every team needs every priorityBottom-up input mattersWhat good localization feels likeTie-offs ensure alignmentProgress beats perfectionWorkshops are the mechanism, not the pointInterview: Tonni Bjerregaard Rasmussen, UnikKey takeaways